Wednesday, 4 January 2012

"Google pay per click is no good for wedding photographers"

When you set yourself up as a wedding photographer you need business and you can easily get seduced setting up Google pay per click ads as a silver bullet to your sales woes. But be warned. Your Google ads will get clicked on by your competitors wanting to screw you over, SEO agencies wanting to mange your ads and curiosity clicks from irrelevant sites if your dumb enough not to switch off the Google Adwords content network.

My advice is dont bother, understand how to capture traffic organically by getting your head around Googles  Search Engine Optimization Starter Guide and apply it.

The net is full of SEO experts explaining why there are more SEO gurus per square mile than window cleaners. And dont bother with an off the shelf solution like Mr Site or any other "tie you in find out later waist of time products". Why? They wont support SEO requirements as detailed in the Googles search Engine Optimization Guide.

No doubt some SEO "guru" (Probably aged 12 and thinks all problems can be solved via an app) will reply to this post giving the predictable diatribe that google ads offer positive ROI with clear call to action signals on the landing page blah blah blah. Heard it all before, shut up, just SHUT UP!!!

Google pay per click ads are no good for sole trading wedding photographers but if your not convinced give it a go and help the Google gravy train run faster in Mountain View, California.

No comments:

Post a Comment